Neuw

The brainchild of friends from Stockholm and Melbourne, Neuw was founded in 2009 as an independent, modern denim brand that puts cultural integrity over profit. Neuw fuses sombre Nordic design with a more casual Melbourne aesthetic inspired by the trio's love of contemporary music, art, and vintage design.

Referencing personal archives of denim dating back over 100 years, Neuw is dedicated to curating the best fits, fabrics, and finishes, and applying a traditional approach to pattern-making and tailoring to design expertly crafted, long-lasting denim, that sculpts to your body and gets better with every wear.